Kylie Schwartz is a driven Advertising and Business student at The University of Texas at Austin with a deep passion for marketing, data analytics, technology, and brand strategy. She is comfortable working end-to-end to uncover meaningful insights, whether coding Python scripts to extract raw data or identifying emerging consumer trends and translating research into creative direction. Her contributions at Omnicom Media, Sony Pictures Entertainment, Proper Hotels, and In Focus Advertising have reached millions. With a unique combination of mathematical thinking, data fluency, and innovative problem-solving, Kylie helps businesses reach consumers in a way that is both strategic and impactful.

At UT Austin, Kylie has taken two active leadership roles as President and Strategy Director for her capstone program, where she leads a 40-student strategy marketing consulting firm for a local restaurant group. She also serves as Apparel Chair for her sorority chapter of Alpha Epsilon Phi, where she designs branded merchandise collections that balance visual aesthetics with chapter identity.

Kylie's professional experience includes marketing, planning, research, and campaign strategy roles at Omnicom Media Group, Sony Pictures Entertainment, Proper Hotels, Emily Blair Media, and In Focus Advertising. Across these positions, she has gained hands-on experience in supporting global marketing initiatives, managing assets, developing consumer insights, and contributing to data-informed strategy in fast-paced, collaborative environments.

As she enters the early stages of her career, Kylie aims to contribute to dynamic, analytical, and growth-oriented teams by applying her multifaceted background to build data-backed strategy and utilize technology for business growth.