Kylie Schwartz is a driven Advertising and Business student at The University of Texas at Austin with a deep passion for marketing, data analytics, design, and brand strategy. She is comfortable working end-to-end to uncover meaningful insights, whether coding Python scripts to extract raw data or identifying emerging consumer trends and translating research into creative direction. Her contributions at Sony Pictures Entertainment, Proper Hotels, Emily Blair Media, and In Focus Advertising have reached millions. With a unique combination of mathematical thinking, data fluency, and imaginative storytelling, Kylie builds brand narratives that are both strategic and impactful.

At UT Austin, Kylie has taken an active leadership role as Apparel Chair for her sorority chapter of Alpha Epsilon Phi, where she designs branded merchandise collections that balance visual aesthetics with chapter identity. She also serves on the Marketing Committee for the Runway of Dreams Foundation and is a member of the Texas Advertising Group (TAG).

Kylie's professional experience includes marketing, content creation, research, and campaign strategy roles at Sony Pictures Entertainment, Proper Hotels, Emily Blair Media, and In Focus Advertising. Across these positions, she has gained hands-on experience in supporting global marketing initiatives, managing assets, assisting with brand storytelling, and contributing to data-informed strategy in fast-paced, collaborative environments.

As she enters the early stages of her career, Kylie aims to contribute to dynamic, growth-oriented teams by applying her multifaceted background to help brands build meaningful connections with their audiences.